支付方式:支付宝,售后请发订单号至:[email protected]

【电子书】One Billion Customers: Lessons from the Front Lines of Doing Business in China by James McGregor(mobi,epub,pdf)

【电子书】One Billion Customers: Lessons from the Front Lines of Doing Business in China by James McGregor(mobi,epub,pdf)


It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former "Wall Street Journal" China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy.Destined to become the bible for business people in China, "One Billion Customers" shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China "really" works.

"One Billion Customers" maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruptiongreases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.


购买和发货:
1.需要注册登录后方可购买。
2.购买后自动发送百度网盘链接到您的邮箱或在历史订单中查看下载链接。
3.无特殊说明,epub,mobi,pdf三种格式都会提供。
本书格式:
电子书格式:epub,mobi(kindle用),pdf
音频(有声书)格式:mp3


¥ 6.00 – 购买

  • 您还没有选择任何商品哦。

【电子书】One Billion Customers: Lessons from the Front Lines of Doing Business in China by James McGregor(mobi,epub,pdf):等您坐沙发呢!

发表评论

您必须 [ 登录 ] 才能发表留言!