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【电子书】Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Rita Gunther McGrath , Ian C. MacMillan(mobi,epub,pdf)

【电子书】Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Rita Gunther McGrath , Ian C. MacMillan(mobi,epub,pdf)


Robust methods to identify new growth opportunities

YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?

In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call “MarketBusters”—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.


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