支付方式:支付宝,网站没有的书请联系微信:hd2014002

【配音频】Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee(mobi,epub,pdf)

【配音频】Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee(mobi,epub,pdf)


Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.


购买和发货:
1.需要注册登录后方可购买。
2.购买后自动发送百度网盘链接到您的邮箱或在历史订单中查看下载链接。
3.无特殊说明,epub,mobi(kindle用),pdf三种格式都会提供。
4.音频为全文朗读有声书,mp3格式。


购买

  • 您还没有选择任何商品哦。

【配音频】Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee(mobi,epub,pdf):等您坐沙发呢!

发表评论

您必须 [ 登录 ] 才能发表留言!