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【电子书】Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career by Peter McGraw(mobi,epub,pdf)

【电子书】Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career by Peter McGraw(mobi,epub,pdf)


What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw--a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)--translates the genius and madness of the world's funniest people into powerful prescriptions for professional success.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills--enhanced creativity, better decision-making, and a marketing mindset--to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.


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