支付方式:支付宝,售后请发订单号至:[email protected]

【电子书】Why Firms Succeed by John Kay(pdf)

【电子书】Why Firms Succeed by John Kay(pdf) 【电子书】Why Firms Succeed by John Kay(pdf)


When John Kay's Foundations of Corporate Success first appeared in the U.K., it commanded the attention of the corporate world--and drew widespread praise. The Financial Times hailed it as "a powerfully argued book, which casts a fresh light on a range of practical business challenges." And Business Age wrote, "You must read John Kay's new book Foundations of Corporate Success. Kay is currently the best management theorist in Britain, bar none.... He is a rare find."

Now John Kay has produced an American edition of this landmark book. In this freshly revised volume, Kay applies his groundbreaking theories to the U.S. experience, illustrating them with examples of success and failure in the American market. For too long, he writes, managers have chased after the latest fad in business planning and strategy, beguiled by military analogies and the demand for overarching vision. Success, he believes, should not be measured by organizational size or market share, but by the added value--the amount that output exceeds the input of raw materials, payroll, and capital. Corporate strategy should be aimed at this basic goal, beginning with the question, "How can we be different?" Kay identifies four key ingredients: innovation, reputation (especially in the form of brands), strategic assets (government mandated monopolies or other measures which restrict market access by competitors), and architecture (the relationships between a company and its employees, suppliers, and customers). Success comes not when managers drive through a towering vision of the company's destiny, but when they act on their organization's specific capabilities and advantages--especially in the key area of architecture. Honda, he notes, captured a third of the American motorcycle market within five years. No vision was required for this success, he writes: Honda simply did what it did best (making a simple, inexpensive product), followed by careful attention to the architecture of its business ties to distributors, customers, etc. He ranges through industries from airlines to retail clothing, pointing out the reasons for successes and failures. Kay also draws on game theory to underscore the importance of stable, long-term relationships.


购买和发货:
1.需要注册登录后方可购买。
2.购买后自动发送百度网盘链接到您的邮箱或在历史订单中查看下载链接。
3.无特殊说明,epub,mobi(kindle用),pdf三种格式都会提供。
4.音频为全文朗读有声书,mp3格式。

电子书只有PDF格式


购买

  • 您还没有选择任何商品哦。

【电子书】Why Firms Succeed by John Kay(pdf):等您坐沙发呢!

发表评论

您必须 [ 登录 ] 才能发表留言!