支付方式:支付宝,售后请发订单号至:[email protected]

【电子书】Diffusion of Innovations 5th Edition by Everett M. Rogers(mobi,epub,pdf)

【电子书】Diffusion of Innovations 5th Edition by Everett M. Rogers(mobi,epub,pdf)


Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.


购买和发货:
1.需要注册登录后方可购买。
2.购买后自动发送百度网盘链接到您的邮箱或在历史订单中查看下载链接。
3.无特殊说明,epub,mobi(kindle用),pdf三种格式都会提供。
4.音频为全文朗读有声书,mp3格式。


购买

  • 您还没有选择任何商品哦。

【电子书】Diffusion of Innovations 5th Edition by Everett M. Rogers(mobi,epub,pdf):等您坐沙发呢!

发表评论

您必须 [ 登录 ] 才能发表留言!