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【电子书】Organizational Change 2nd Edition: Creating Change Through Strategic Communication by Laurie Lewis(pdf)

【电子书】Organizational Change 2nd Edition: Creating Change Through Strategic Communication by Laurie Lewis(pdf) 【电子书】Organizational Change 2nd Edition: Creating Change Through Strategic Communication by Laurie Lewis(pdf)


A comprehensive guide to essential theories and practices of change creation and implementation

Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.

Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.


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