For consumer behavior courses. A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being cove...
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins w...
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his vario...
Named a "must read" by Susan Cain, "endlessly fascinating" by Daniel Pink, and "bursting with practical insights" by Adam Grant. A former rocket ...
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. ...
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear ...
The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard ...
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the so...
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. ...
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a ca...
Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses...
The riveting story of how a young man turned $25 into more than 200 schools around the world and the guiding steps anyone can take to lead a succ...
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