A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to r...
If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools...
A trailblazing exploration of how we can think more strategically and effectively about the future--our own, our family's, and our society's. Man...
There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy. Likewise, there is no stronger f...
Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors we...
This “engaging, unusually rewarding book…[which] will foster a new appreciation for effective leadership and prompt many readers to lament the la...
The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind...
This book is about trading, the people who trade securities and contracts, the marketplaces where they trade, and the rules that govern it. Read...
Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer...
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packe...
Mark Cuban shares his wealth of experience and business savvy in his first published book, How to Win at the Sport of Business, available now onl...
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, ...
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