This is the book that originated the term "brainstorming." Osborn was an Madison Avenue advertising guy (mad man) who developed a method of group...
Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the globa...
An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every d...
Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communica...
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to r...
If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools...
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And th...
Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, ...
The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products....
A hands-on book design students and designers alike will welcome.Elements of Design is a tribute to an exceptional teacher and a study of the ab...
Life isn’t about “finding” fulfillment and success – it’s about creating it. Why then has creativity been given a back seat in our culture? No lo...
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the communit...
.png)