The biggest challenge facing salespeople is securing meetings with C-level executives (CEO, CFO, CIO, and CMO) and convincing them to buy in the ...
In today’s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors,...
"We need to deliver a great customer experience.' How often have you heard these or similar statements? And how often has a manager given a clea...
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts...
2 BOOKS IN 1 – USE THE POWER OF ANALYTICS AND PROBABILITY TO DISCOVER WHAT YOUR TARGET CUSTOMERS ARE THINKING AND HOW TO USE THAT AS AN EDGE IN I...
Mark Petruzzi, an innovator in enterprise and cloud software product and services sales, channel/alliances strategy, and M&A deal advisory, a...
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