In this major theoretical statement, the author offers a new and provocative interpretation of institutional transformations associated with mode...
Social Theory and Social Structure was a landmark publication in sociology by Robert K. Merton. It has been translated into close to 20 language...
C. Wright Mills is best remembered for his highly acclaimed work The Sociological Imagination, in which he set forth his views on how social scie...
A practical guide to the art of theorizing in the social sciences In the social sciences today, students are taught theory by reading and analyz...
Until recently, to be in a 'public place' meant to feel safe. That has changed, especially in cities. Urban dwellers sense the need to quickly r...
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Dig...
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear ...
Opening in 2006 after ten years in the making, British Petroleum's $4 billion pipeline, running from the Caspian Sea to the Mediterranean, has be...
This clinical reference and widely adopted text is recognized as the premier guide to understanding and treating frequently encountered psycholo...
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention...
Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or pe...
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competit...
.png)