Until recently, to be in a 'public place' meant to feel safe. That has changed, especially in cities. Urban dwellers sense the need to quickly r...
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Dig...
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear ...
Opening in 2006 after ten years in the making, British Petroleum's $4 billion pipeline, running from the Caspian Sea to the Mediterranean, has be...
This clinical reference and widely adopted text is recognized as the premier guide to understanding and treating frequently encountered psycholo...
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention...
Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or pe...
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competit...
From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our live...
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television sho...
An inside look at the secretive world of elite philanthropists--and how they're quietly wielding ever more power to shape American life in ways b...
"This is a book to savor, especially if you're a fast-food fan."--Bookpage "This fun, argumentative, and frequently surprising pop history of Ame...
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